If you manage your small business’s blog, you already know how blogging affects business, but you may be wondering how your blog actually generates revenue. And can this process be improved? If you’re not getting the results you want or you think there’s room for improvement, try these blogging tips for small businesses and see if your revenue gets a boost.
Here are 6 Blogging Tips for Small Businesses That Boost Revenue
Business blogs may generate revenue in direct or indirect ways. Some of the direct ways are converting website visitors into leads, or highlighting certain products or services. Indirect ways are building authority, trust, or organic traffic. Keep this in mind as you go through these blogging tips for small businesses to learn the variety of ways your blog builds revenue.
1. Choose Topics Customers Care About
The first revenue-boosting blogging tip for small businesses to follow is to choose a topic that fits with your blog and your customers’ needs. This might seem like a no-brainer, but it’s easy to miss the mark. Your topic should give your website visitors value, usually by answering a question or providing a solution.
To find the right topic, consider what your potential buyers are asking and when. If the blog is intended for users that are nearly ready to buy, it might compare specific brands or product variations. If the blog is for users in the research or discovery phase, it might show how a product or service saves time or money.
2. Use Keywords Customers Use
Search engines are now too smart for SEO tropes like keyword stuffing, but this doesn’t mean SEO blogging best practices aren’t important. Keywords aren’t intended to “trick” search engines or users, but rather point them in the right direction.
Think of the world wide web as a massive library. If a visitor were looking for information on platinum rings, where would they start? The most intuitive approach would be looking for “platinum rings.” When they arrive at this section, they might look for a blog post like “compare gold and platinum rings.” After this, they might look for another blog post on “the best platinum rings and where to find them.” This is essentially how keywords are used. Choosing the right keywords puts your blog on the right “shelf,” so users can easily find it.
Hint: though more users might search “platinum rings,” more potential buyers will probably search “the best platinum rings and where to find them.” Choosing long tail keywords is a way to narrow your traffic to find visitors that are more likely to convert.
3. Reach Your Audience Immediately
While the topic and keywords you choose should make it easier for readers to stumble upon your blog at the right time, you should also have an audience in mind that will see it right away. The best blogging tip for small businesses to generate more revenue and get more traffic is to reach readers right from the start.
Your audience might be your email list, Facebook followers or LinkedIn connections. They might be colleagues you work with regularly or connections you made at a trade show. Whoever your audience is, they should be easy to reach and the topic should be interesting to them.
4. Add a Call To Action
You’ve put an interesting topic in the right place, in front of the right people. At this stage, the best blogging tip for small businesses to follow is to add a call to action (CTA). Your CTA is the bridge between your blog and your business goals. The CTA might be a content download, a link to a contact or quote page, or a coupon. Whatever CTA you choose, it should be clear, obvious, and relate to the content in the blog post. CTA’s can be added strategically throughout the blog post, and should be a relevant next step for your visitors.
5. Avoid the Sales Pitch
This might seem counterintuitive, but it’s an important blogging tip for business blogs that generate revenue: don’t give your audience a sales pitch. You’ve positioned your blog to be helpful and informative, and a sales pitch will drive your audience away. Trust your CTA to be your sales pitch and focus your content around being helpful.
6. Measure Your Blog
The last blogging tip for small businesses is to choose an evaluation method. If your blog isn’t generating revenue, you should be able to discover that quickly and react accordingly. If your blog is intended to generate leads, use the analytics connected to your CTA to see how many visitors became leads. If you’re featuring a product, see how many product page visitors arrived from your blog. With the right website or CRM analytics set up, you can see how, when, and where your small business’s blog adds revenue.